ManifestoQuickstart Guide

Please be aware that this site is optimized for desktop use to ensure full access to our detailed brand resources. It is currently not supported on mobile devices. For the best experience, we encourage all employees and vendors to access this portal from a desktop computer. Thank you for your cooperation in maintaining our brand standards!

Machines & Products

Product Design

Our design vision

Leading the industry globally by setting the direction through bold, visionary, iconic design that will shape our future and reinforce the brand.

Our approach

We enhance our competitiveness through robust, functional, aesthetic design that integrates emerging trends and technologies. Everything we design is optimized to deliver on customer needs and expectations, create a first-class experience, and deliver a global representation of the Bobcat brand.

In the 1960s, employee Ed Larson was charged with breaking the company’s new machines so that, as he put it, “we could find out and fix it before it went to the customer.”

Bold

Unafraid to stand out and push the limits of design, function and experiences.

Innovative

Utilizing new thinking and technologies to provide new features and solutions.

Tough

Resilient, capable of conquering challenges. To deliver quality machines, form follows function. Above all, to be tough, we have to consider quality and function first, then form.

Coherent

Creating an enhanced experience that exceeds the needs and expectations of customers through consistent approaches to designing products from the operating experience all the way through to the finishes.

The Bobcat equipment lineup

Bobcat offers the industry’s most complete line of worksite solutions, from compact machines to digital technology solutions.

Loaders

Agile, adaptable machines made for moving loads on jobsites.

Portable Power

Generators, light towers and air compressors to power outdoor work.

Utility Vehicles

Machines made to move people and equipment on all kinds of outdoor terrain.

Industrial Air Compressors

Efficient compressed air for power tools, cleaning, and other applications.

Excavators

Large shovel machines designed for intensive digging and lifting.

Mowers

Nimble machines made for professional-grade turf maintenance.

Turf Renovation

Sod cutters, aerators, and dethatchers for home and professional lawn care.

Electric Equipment

Electric-powered models of our most popular compact machines.

Forklifts

Material handling machines made for warehouse and construction jobs.

Toolcat™ Utility Work Machines

All-in-one machines that combine a utility vehicle, pickup truck and skid-steer loader.

Light Compaction

Machines made to compress soil, gravel, or dirt to create stable surfaces.

Digital Products

Mobile digital tools to monitor, control, analyze and maintain compact equipment.

Tractors

Versatile machines made for hauling, farming and landscaping.

Telehandlers

Material handling machines with extended reach and capacity.

Warehouse Vehicles

Industrial transport for workers, supplies, tools, and warehouse equipment.

Focused on tomorrow

As proud as we are of our past, we are more focused on what comes next. Bobcat is building breakthroughs that will change how people work. Like leveraging leaps in robotics and AI to enable truly autonomous equipment.

Like inventing displays with transparent touch technology that keep operators focused and undistracted. And leading the industry’s charge to an all-electric, emissions-free future. Bridging new technology with new workplace needs, we keep pushing the frontier of what’s possible to empower our customers to accomplish more.