Mission & Vision
Mission
This is our ultimate reason to exist. It’s a promise we make to ourselves and our customers that guides our actions every day.
How it’s used:
Share our mission externally to inspire customer belief and internally to rally the team.
Empowering people to accomplish more.
Our customers, dealers and employees use Bobcat machines and technologies to accomplish more in construction, agriculture, landscaping, rental, grounds maintenance, utilities and other applications.
As the global compact equipment leader, we are proud of what we create, the value we provide and the relationships we build. But it’s all in service of a greater goal: helping people succeed.
Vision
This is our North Star, an ambitious goal that keeps us focused on the future we’re building together.
How it’s used:
Our vision guides business and marketing strategy internally. It’s not for customers or external audiences.
To be the first choice for all groundbreakers.
We leverage the power of our brand, the quality of our products, and the reach of our channels to attract and retain more customers and create a sustainable competitive advantage for Bobcat.
Values
Guiding principles that shape how individuals and the organization behave and make decisions.
How it’s used:
Our values should guide employee recruitment and training and inform business decisions. They are only for internal audiences.
Bring the passion.
We care about what we make—and who we make it for. As much as skill and talent, it’s our passion for this work that drives us to find harder-working solutions, open doors people thought were closed, and push the industry forward.
Believe in each other.
No one moves mountains alone. We build, invent and break down barriers as a team. Whatever our individual roles, from the factory floor to the corner office, each of us contributes to a more capable and productive whole.
Create tomorrow.
As far as we’ve come over nearly seven decades, we never stop looking over the next horizon. Powered by human ingenuity and the latest technology, we anticipate our customers’ challenges and build what they need next.
Attributes
Traits that set the tone for Bobcat communications.
How it’s used:
Bobcat brand attributes can be an important tool for creating engaging and inspiring communications. When looking for inspiration to get your project rolling, get familiar with these examples.
Inventive
Inventing and pushing an industry forward requires endless creativity and ingenuity. Be the first to find solutions nobody sees, and open doors others think are slammed shut. Rally around ideas, question commonplace, and innovate to solve challenges and change what’s possible.
Empowering
The power to help hard-working people shape the world around us is in our DNA. We give hard-working people the strength to break down obstacles. Helping each other achieve anything we set out to do. It’s not just about equipment. It’s about responding to customers, leading a market, reaching goals and helping others get better at what they do.
Versatile
No matter the challenge, we adapt to solve it. With machines that flex to get the job done, break ground and build. Go ahead, squeeze into the tightest spaces, traverse tough terrain, do more with each piece of equipment and conquer bigger challenges than you ever thought possible.
Tough
It takes more than hard work to blaze new trails. It takes ambition. And it takes a powerful mindset that doesn’t take no for an answer, doesn’t waver under pressure, and is determined to prove that we can do just about anything—time and time again. Persevere through even the hardest tasks with grit and spirit.